Simon Gingras builds job boards that make money. He co-founded Emplo.ca, which grew into a 22,000-member job community in Canada's capital region, then built Kardow to run it. Kardow now powers job boards for news sites, newsletters and communities from Canada to Texas to Kosovo.
He writes about job board strategy, programmatic SEO, and the operational mechanics of running a profitable niche job site. Every article on this site is based on experiments run on real boards, not theoretical advice. More on how Emplo turned into Kardow.
Published articles
- Publishers & Newsletters / How to Add a Paid Job Board to Your Newsletter A step-by-step guide to adding a paid job board to a newsletter: setup, pricing, getting jobs into every issue, and selling to your sponsors.
- Publishers & Newsletters / How to Sell Job Ads to Businesses That Already Sponsor You Your sponsors are your easiest job-ad buyers. An example rate card, the bundles that sell, and a script for the first conversation.
- Publishers & Newsletters / How Much to Charge for a Job Post in Your Newsletter Real newsletter job post prices, from $25 to $250, a starting price by list size, and the bundle math that makes job posts pay.
- Publishers & Newsletters / 21 Newsletters and Publishers That Run Job Boards 21 newsletters and publishers with live job boards: what each charges, who reads it, and the software it runs on. Checked September 2026.
- Publishers & Newsletters / Why Newsletter Job Boards Fail, and Which Ones Last Pallet shut its newsletter job boards in 2024, and most never came back. Five reasons job boards fail, and which ones last.
- Publishers & Newsletters / How News Publishers Make Money From Job Listings Job classifieds paid for newspapers, then left. What changed, the six ways a publisher earns from jobs today, and what they really charge.
- Publishers & Newsletters / Run Your Own Jobs Section or Join a Job Network? A fair comparison for publishers: what a job network gives you for free, what running your own jobs section gives back, and when each wins.
- Publishers & Newsletters / Job Board Software for Publishers Outside the US Running a jobs section outside the US: languages, local currencies, invoices for NGOs and large employers, and where Google for Jobs works.
- Job Board Industry / Job Board Software Pricing: All 30 Platforms Compared Published rates for 30 job board platforms, the setup fees most comparisons leave out, and the three vendors that will not quote a price without a sales call.
- Job Board Industry / 15 Niche Job Board Examples That Actually Make Money Real niche job boards with verified employer prices, how each one gets its listings, and what it got right. Concrete examples to copy, not generic advice.
- Job Board Solutions / Job Board Themes for WordPress: Real Costs After Add-Ons A $69 job board theme rarely stays $69. Here is what WordPress job board themes really cost once you add the plugins that run applications and payments.
- Job Board Solutions / Free and Open Source Job Board Software: The Honest Tradeoff Free job board software is real, and so is the hosting, security, and maintenance you take on. What each open source option actually requires you to run.
- SEO & Growth / Job Posting Structured Data: Plain English Guide Structured data is a machine-readable summary of your page. What that means for job postings, the five fields Google requires, and how to add them.
- SEO & Growth / Job Title Schema Markup: JobPosting title vs jobTitle Google wants the job title, not the posting title. What belongs in JobPosting.title, when Person.jobTitle is the right property instead, and before and after examples.
- SEO & Growth / Fix Google for Jobs Schema Errors and Warnings Every Search Console and Rich Results Test error for JobPosting markup, what each message means, and the fix. Plus the warnings you can safely ignore.
- Job Board Industry / Best Job Board Software in 2026: 30 Platforms Compared Compare 30 job board software platforms in 2026 with pricing, trials, AI-powered options, and enterprise features to find the right fit for your niche.
- SEO & Growth / Job Board SEO vs. General SEO: Why Traditional Playbooks Fail Running a job board requires a completely different SEO strategy than a traditional website. Learn how to manage expiring content, dual audiences, and Google for Jobs.
- Job Board Strategy / Is a Niche Job Board Worth Building? 2026 Numbers ClearanceJobs grew to $54.9M in 2025 while its sibling board Dice shrank 17%. What that gap means for anyone deciding whether to build a niche job board, plus 15 live examples.
- Job Board Industry / What Is a Job Board? A Practical 2026 Guide A plain-English guide to what a job board is, the types that matter, how they make money, why niche boards win, and when it makes sense to start one.
- SEO & Growth / Job Posting Schema for Google for Jobs A practical 2026 guide to JobPosting structured data: what fields matter, how to handle remote jobs and expired jobs, and why “valid” pages still fail to appear in Google for Jobs.
- Job Board Creation / How to Create a Job Board in 2026 A practical 2026 launch guide for creating a job board: choose a niche, validate demand, pick the right stack, publish the right pages, price listings, and get your first employers.
- Job Board Industry / Best Job Board Directories: Where to List Your Job Board The directories worth listing a job board on, what each one accepts, and how to write a submission that gets approved. For operators looking for their first traffic that is not Google.
- Job Board Industry / Job Board Aggregator: The Guide to Building and Monetizing One How to build, grow and monetize a job board aggregator: sourcing strategy, the technology, SEO that survives duplicate listings, and the revenue models that work.
- Job Board Solutions / Job Board Templates: 7 Compared, One-Time vs Monthly Seven job board templates compared on real 2026 prices, plus the year-one total cost for each once hosting and add-ons are counted.